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Menschen inszenieren sich auf immer wieder ähnliche Weise an bestimmten Orten der Welt. Bilder dieser Inszenierungen verbreiten sich rasant in Social Media und führen zu regelrechten Hypes um diese Socially Hyped Locations. In die dabei stattfindenden Konstruktionsprozesse sind unter anderem Schülerinnen und Schüler eingebunden. Dieses Buch richtet sich daher an Lehrkräfte, welche sich auf eine theoretische Reise durch das Phänomen einlassen wollen und einige anregende Unterrichtsbausteine an die Hand bekommen möchten, um das Phänomen möglichst anregend für den eigenen Unterricht umzusetzen.
Mass media --- Influence.
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Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Influence (Psychology) --- Reputation. --- Interpersonal relations.
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Dieses Buch stellt fundiert und pragmatisch die Erfolgsfaktoren des Influencer Marketings sowohl für die Unternehmens- als auch für die Influencer-Perspektive dar. Marketingprofis erfahren, ob Influencer Marketing für ihre Ziele geeignet ist und wie sie es erfolgreich in die Kommunikationsstrategie einbauen. Zahlreiche Branchenexperten beleuchten, wie Unternehmen die passenden Influencer finden, diese richtig briefen, mit ihnen erfolgreich zusammenarbeiten und den rechtlichen Rahmen im Auge behalten. Zudem erhalten Influencer wertvolle Anregungen, wie sie ihre Karriere weiter professionalisieren und ausbauen können. Die 2. Auflage wurde vollständig überarbeitet, auf den neuesten Stand gebracht und enthält erfolgreiche Best Cases, Infos zum neuen Medienstaatsvertrag sowie eine aktuelle Übersicht zu den UWG-Urteilen. Die neuen Beitragsautoren stellen ausführlich Gamechanger TikTok und Ergebnisse von wichtigen Influencer-Marketing-Studien vor. Auszug aus dem Inhalt • Wie sieht das Marketing im Influencer-Zeitalter aus? • Wettbewerbsrechtliche Grundlagen von Influencer Marketing • Plattformen, Instrumente und Netzwerke im Influencer Marketing • Aufbau einer Influencer-Marketing-Kampagne • Influencer Marketing auf TikTok, Instagram und YouTube • Influencer-Marketing-Forschung • Erfahrungsberichte von Influencern • 14 strukturiert aufgearbeitete Fallbeispiele aus B2C und B2B – von Automotive, Food und Fashion über Healthcare bis hin zu Wissenschaft und Technik Die Herausgeberin Die Unternehmerin Marlis Jahnke ist seit 1999 Managing Partner der inpromo GmbH, einer Agentur für Online Kommunikation. 2014 gründete sie mit HashtagLove Deutschlands erste Influencer-Marketing-Plattform, mit der sie hunderte Kampagnen umsetzte. Mit Beiträgen von Prof. Regina Brix, Dr. Annette Bruce, Thomas Fuchs, Dr. Sandra Gärtner, Dr. Caroline Hahn, Fabian Held, Mona Hellenkemper, André Krüger, Robert Levenhagen, Franziska von Lewinski, Henrik Martens, Moritz Meyer, Adil Sbai, Monika Sekara, Simon Unge.
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"Marx Matters is an examination of how Marx remains more relevant than ever in dealing with contemporary crises. This volume explores how technical dimensions of a Marxian analytic frame remains relevant to our understanding of inequality, of exploitation and oppression, and of financialization in the age of global capitalism. Contributors track Marx in promoting emancipatory practices in Latin America, tackle how Marx informs issues of race and gender, explore current social movements and the populist turn, and demonstrate how Marx can guide strategies to deal with the existential environmental crises of the day. Marx matters because Marx still provides the best analysis of the capitalism as a system, and his ideas still point to how society can organize for a better world"--
Marx, Karl, --- Influence. --- Socialism. --- Communism.
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Influence (Psychology) --- Success --- Psychological aspects
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Influence (Literary, artistic, etc.) --- Scottish poetry --- Influence. --- Carnegie, Andrew, --- Burns, Robert, --- Influence.
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"This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and practical enough for practitioner use as well"--
Advertising --- COVID-19 Pandemic, 2020 --- -History --- Influence.
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Career development. --- Influence (Psychology) --- Psychology, Industrial.
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"The Bourgeois Charm of Karl Marx & the Ideological Irony of American Jurisprudence employs a well-known body of work, Marx's, to explain the inevitable limits of scholarship, in hopes to encourage academic boldness, and diversity, especially within American jurisprudence. While scholarly meaning-making has been addressed in specific academic areas, mostly linguistics and philosophy, it has never been addressed in a triangular relationship between the text (T1) and its instigator (S1), as well as its subsequent interpellator (S2). Furthermore, while addressed as a result of difference, it has never been addressed for today's liberal theory, which includes liberal jurisprudence, through the mirror of Marxist difference. Scholarship is the unique product of the instigator's private and public subjectivity, as all theory is aimed to be communicated and used by the scholarly community and beyond. Understanding its public life, textual instigators (S1) aim to control its meaning employing various research methods to observe reality and then to convey their narrative, or 'philosophy'. But meaning is not fixed; it is negotiated by S1 and those theories interpellate (S2), according to their own private and public subjectivity, which covers their ideology. Negotiated meaning is always a surprise to both S1 and S2, surprise which is both ironic and ideological. The book has ten chapters, an index and a list of references".
Jurisprudence --- Law and socialism. --- Marx, Karl, --- Influence.
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Historian Bryan D. Palmer's work reveals a life devoted to understanding the past in all its contradictions, victories, and failures. Examining key themes in Palmer's career, this collection demonstrates that class analysis, labour history, building institutions, and engaging the public are vital for social change.
Influence (Literary, artistic, etc.) --- Socialism. --- Working class.
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